"An About page in the header is well justified." - SCOTT BERKUN

A design consultancy focused on solving real problems.

Hêtre is about consulting that helps organizations understand and solve their design problems.

We believe in being holistic in understanding the issues, from the business and the user's points of view. This means active engagement with our clients and making sure we all understand the problems we're trying to solve.

We treat our customers as people, not as revenue streams. If we think the client doesn't need it, we'll say so. If we think the client could solve it cheaper with someone else, we'll say so. Our focus is singularly on finding the best way to solve our client's user experience issues.

About Dylan Wilbanks

Dylan Wilbanks, owner and principal of Hêtre, is a Seattle-based leader in user experience design. Over his career spanning consumer, enterprise, and education, his work has improved the public health of thousands of lives around the world, saved companies billions of dollars in IT spending, and reduced power consumption by utilities. 

As a leader and mentor in the user experience design field, people look to Dylan for strategic insight, tactical planning, and design leadership in their organizations. He has presented on user experience and accessibility at conferences such as SXSW and Webvisions.

After a career working "in-house" he is ready to bring design strategy, information architecture, interaction design, and content strategy to clients looking to make their websites and products more user-friendly and their customers happier.

What's a Hêtre?

It's French for "beech tree."